Hyaluronic Acid

Our own skin cells actually produce Hyaluronic Acid naturally in a bid to maintain moisture levels. But, thanks to pesky ageing and environmental aggressors, to name just a few things flung at our faces on a daily basis, those levels tend to take a bit of a dip.

• Works as a magnet for moisture, helping your cells retain as much of it as possible so that your skin feels and appears hydrated, plump and healthy.
• Helps for lines and wrinkles (even the deeper ones) to appear diminished.
• Revitalizes skin’s outer surface layers, so they look and feel softer, smoother and radiantly hydrated. This instantly improves the appearance of fine lines and wrinkles.
  
  

One gram (or 0.03 oz.) of hyaluronic acid can hold up to SIX LITERS of water. Talk about mind-blowing! What’s even more impressive is that hyaluronic acid can do this for skin without tipping the scales and giving skin too much water (which, surprisingly, can be a problem because it breaks down key substances that normally hold skin’s surface intact).

80% of visible aging is caused by the Sun

Did you know that up to 80 percent of visible aging is caused by exposure to the sun’s ultraviolet (UV) rays? Not by aging itself. Not by stress, lack of sleep, or one too many glasses of wine on more weekdays than we’d like to admit. Those fine lines and age spots? They’re likely damage from the sun.

Our Rose Youth Elixir is formulated with completely natural active ingredients which are not photo-sensitive (do not cause Sun Sensitivity unlike retinol based products) and are proven to protect you from sun's destructive power. 

Collagen breakdown

Collagen is a protein naturally produced by the body and can be found everywhere - in the bones, tendons, muscles and skin. 

The body produces collagen naturally and it is in abundance when young, but unfortunately production starts to decline at about age 25, and as collagen breakdown dominates over production with age, our skin becomes dehydrated and thinner, and signs of aging such as skin wrinkling and sagging start to appear. 

This is why we included Bakuchiol (a 100% natural alternative to retinol) which is scientifically proven to be as effective as Retinol in stimulating collagen production and dramatically improving the texture of your skin without irritating it. 

Lack of Hydration

Water alone isn’t a strong enough ingredient to keep your skin moisturized. It’s also likely by the time you leave the bathroom, it’s evaporated away — along with your skin’s natural oils. In fact, the more you wash your skin without applying a moisturizer or hydrator, the more likely your skin will dry out.

This is why our elixir contains a huge dose of Hyaluronic acid. Hyaluronic acid’s moisture-binding characteristic is exceptionally important when it comes to skin aging. When we’re young, our skin can hold onto water and retain a balanced amount of moisture, but it loses this ability as we age. The result is a visible loss of firmness, pliability, and a diminished appearance of plumpness and suppleness (hello, wrinkles). Simply put, hyaluronic acid has powerful anti-aging properties.

Toxins and Pollution

Toxic air and pollution have been both linked to premature ageing and worsening skin conditions such as eczema and hives. A recent study done this year on data from subjects in Germany and China appeared to link increased air pollution to brown spots on the skin.

Upon every use, Rose Youth Elixir's mix of active ingredients form a stretching film on the surface of the skin delivering an immediate and durable tightening effect and building a protective wall against environmental toxins and pollution.